I was summing up a lot of changes really, but this is essentially what I feel. LJ, since the purchase by 6A, has become an entity for revenue, rather than for community - hence the increasing attempts to appear to be like MySpace, despite the fact that MySpace's demographic is, by and large, younger than LJ (average ages), and LJ gets more revenue from their
users than MySpace's, because their user, who is in it for the blogging aspect rather than the social networking aspect, has more disposable income. This is, to my mind, exemplified by the redesigns of the site over the last year or so, like the layout page, the new logged-in page (which I hate
, of course), the sponsored communities, etc. There's also the fact that LJ is
chasing revenue and disguising it as community - again, the sponsored communities that should fit seamlessly into LJ, but, as scienceofsleep
demonstrated, didn't; that was a comm that closed just before the movie opened - because, presumably, they didn't want negative reviews of their product. It was a very specific ad campaign, not a community. There's also the Sponsored accounts, which are fine for some (and I don't hold the view that OMG BRAD SAID NO ADS SO 6A IS TEH EBIL) but that are not community; they're revenue-generating. I realise that the site costs money to run, but I do think that appealing to LJ's former target demographic is a better approach than trying to appeal to MySpace's users - MySpace is the 800 lb gorilla, and LJ will have fewer users no matter what, so keep the site more like "old" LJ than 6A LJ. (As a side note, every time someone connected with LJ says that they have over 12 million accounts, I point out that I, personally, have about twenty of them. They have 12 million accounts, not
12 million distinct users.)
There are other things that I think LJ is vulnerable to, such as Warriors For Innocence - they've started (per dark_christian
and a couple other sources) emailing the addresses of people whose product appears on LJ ads, warning them that their ads are viewable on a site that allows the whole world to look at filthy child porn written by pedos who only get out of bed with their siblings to write more porn, basically, and I do think that LJ will
, ultimately, if
Google Ads gets involved, cave on the issue, again. I may or may not have free speech on someone else's website, but I certainly do have the right to expect
it on a site that's said it guarantees it; the fact that they will not post any sort of a revised TOS or other procedural outcome of Strikethrough '07 means that I think that's coming again, and a corporation that will not obey its own TOS is one that I wish to handle with care. At least I know
that some corporation's refusal to sign anti-child-labour voluntary support (where they agree not to use it) probably means that they do
use child labour; I don't know what LJ's refusal to revise their TOS in favour of either their consumers or their advertisers means yet. The fact that I don't
know, and that I can't say 'Of course they'll come down for the community!' is worrying to me.
Two years ago, when LJ opened up Permanent Accounts, there was a collective shout of "OMG WANT!" Now? Not so much. I feel that, taking the corporation's decisions as a whole, since it's become part of 6A, there have been a lot of changes I, as, presumably, a slightly-older-than-average (okay, more than slightly) but otherwise fairly typical LJ user, don't want to see, and I have to look at what I can see as the cause of those changes: it comes down to money. They want more, and they don't seem to care who they piss off to get it because someone will pony up. I even will, for a while longer.
All of that, summed up in the one phrase "increasing corporatisation of Livejournal." That's how I roll. *g*