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This Time It's Permanent [Jun. 19th, 2007|03:30 pm]
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Hey everyone. I wanted to give you a quick heads up that we just announced details of the Permanent Account sale in news. Click over to read all the details! There's also a related post in lj_biz.

[User Picture]From: channonyarrow
2007-06-20 12:22 am (UTC)
I was summing up a lot of changes really, but this is essentially what I feel. LJ, since the purchase by 6A, has become an entity for revenue, rather than for community - hence the increasing attempts to appear to be like MySpace, despite the fact that MySpace's demographic is, by and large, younger than LJ (average ages), and LJ gets more revenue from their users than MySpace's, because their user, who is in it for the blogging aspect rather than the social networking aspect, has more disposable income. This is, to my mind, exemplified by the redesigns of the site over the last year or so, like the layout page, the new logged-in page (which I hate, of course), the sponsored communities, etc. There's also the fact that LJ is chasing revenue and disguising it as community - again, the sponsored communities that should fit seamlessly into LJ, but, as scienceofsleep demonstrated, didn't; that was a comm that closed just before the movie opened - because, presumably, they didn't want negative reviews of their product. It was a very specific ad campaign, not a community. There's also the Sponsored accounts, which are fine for some (and I don't hold the view that OMG BRAD SAID NO ADS SO 6A IS TEH EBIL) but that are not community; they're revenue-generating. I realise that the site costs money to run, but I do think that appealing to LJ's former target demographic is a better approach than trying to appeal to MySpace's users - MySpace is the 800 lb gorilla, and LJ will have fewer users no matter what, so keep the site more like "old" LJ than 6A LJ. (As a side note, every time someone connected with LJ says that they have over 12 million accounts, I point out that I, personally, have about twenty of them. They have 12 million accounts, not 12 million distinct users.)

There are other things that I think LJ is vulnerable to, such as Warriors For Innocence - they've started (per dark_christian and a couple other sources) emailing the addresses of people whose product appears on LJ ads, warning them that their ads are viewable on a site that allows the whole world to look at filthy child porn written by pedos who only get out of bed with their siblings to write more porn, basically, and I do think that LJ will, ultimately, if Google Ads gets involved, cave on the issue, again. I may or may not have free speech on someone else's website, but I certainly do have the right to expect it on a site that's said it guarantees it; the fact that they will not post any sort of a revised TOS or other procedural outcome of Strikethrough '07 means that I think that's coming again, and a corporation that will not obey its own TOS is one that I wish to handle with care. At least I know that some corporation's refusal to sign anti-child-labour voluntary support (where they agree not to use it) probably means that they do use child labour; I don't know what LJ's refusal to revise their TOS in favour of either their consumers or their advertisers means yet. The fact that I don't know, and that I can't say 'Of course they'll come down for the community!' is worrying to me.

Two years ago, when LJ opened up Permanent Accounts, there was a collective shout of "OMG WANT!" Now? Not so much. I feel that, taking the corporation's decisions as a whole, since it's become part of 6A, there have been a lot of changes I, as, presumably, a slightly-older-than-average (okay, more than slightly) but otherwise fairly typical LJ user, don't want to see, and I have to look at what I can see as the cause of those changes: it comes down to money. They want more, and they don't seem to care who they piss off to get it because someone will pony up. I even will, for a while longer.

All of that, summed up in the one phrase "increasing corporatisation of Livejournal." That's how I roll. *g*
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[User Picture]From: hawksley
2007-06-20 12:26 am (UTC)
the thing with the sponsered communities is something that's really really upset me.

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[User Picture]From: 10dimensions
2007-06-20 12:39 am (UTC)
Beautifully stated.

I especially agree with the part about them caving again; I don't see that we've reached the end of this yet. They never copped to the role that advertising revenue played in the whole debacle, and a surprising amount of users didn't even see or understand that part. As far as I'm concerned, until they address that, the issue has not actually been addressed. I don't understand why everyone is swooning their thanks over how this was "resolved."

I regret now having given them my money for a permanent account. That said, I'm not going anywhere. If I leave they no longer have to service me as a user, and thus will have gotten my money for nothing. I refuse to leave for that alone. ;)
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[User Picture]From: nicolemarieh
2007-06-20 04:16 am (UTC)
completely agree, thanks for writing it all out. lj used to feel homey, comfy, welcoming and accepting. now, to me it feels corporate, revenue-driven, and isolating.

and i wasnt someone that was that concerned when 6A came along. i didnt expect this to happen all along. its really surprised me actually. brad generally did us well, and when he assured that 6A was on the same page as the former team, i took it at face value. after all, the lj i had grown to love for nearly a decade had never given me any reason to distrust it before. thats a big one, the trust. im not talking about all the accounts being suspended, sure i think it sucks but it didnt personally affect me in any way and im not out there fighting about it. remember when lj used to post polls asking what features the users wanted them to work on next ?! Not only that but... *drumroll plz* remember when they actually DELIVERED on the users requests ?! HAH what a joke that would be now. so i cant help but say now that livejournal has lost what it used to be. it used to be a community, now its a "service." just another blog network. nothing dependable, nothing interesting. nothing special. nothing worth paying out of pocket for.
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